Designed by Hyundai Design North America, the Veloster C3 Roll Top concept offers a distinctive canvas roof that opens to the rear or windshield of the vehicle. The cleverly designed dual-function power-retractable roof combined with the tailgate gives the C3 a dual personality. In convertible mode with the top rolled back, the C3 is a free spirit for driving along the Pacific Coast Highway. Roll the top forward, open the tailgate, fold the rear seats and the C3 goes into recreation mode – perfect for surfing, biking or kayaking.
The C3 offers the same experience with a simple, yet highly efficient and stylish design. All of the exterior modifications are low cost. Change the mirror caps and color of the rear wheels against the neutral white body and the C3 can take on an all new look. A driver can change the look quickly and easily. The relationship between car and driver completely changes when the modifications are done by the individual.
The color palette chosen for the Hyundai Veloster C3 Roll Top concept was influenced by the emerging fixed gear bicycle culture. The design team felt the C3 needed an urban color combination. During the process color combinations on a dozen fixie bikes were looked at before deciding on the red, white, black and teal scheme.
The high gloss white paint of the C3 is contrasted by a flat black spoiler, glass close out and convertible top rails. The rear reflector bezels, license plate pocket and badge are also flat black. Upfront flat red mirror housings offset the flat black front wheels, fog lamp bezels, front grille and badging. Flat teal rear wheels, red reflectors and smoked taillights complete the look.
C3 features tiles from more than 20 skate boards on the cargo floor and rear seatbacks. Skateboard grip tape also lines the inside of the tailgate and accents the soft top when rolled forward. The black with red interior accents follow the same color scheme as the retractable roof and are highlighted by red stitching, red bolsters and a red C3 logo in the front seats.
A 1.6-liter turbocharged GDI four-cylinder engine powers the Hyundai Veloster C3 concept and produces 201 horsepower at 6,000 rpm and 195 lb-ft of torque from 1,750 – 4,500 rpm with regular fuel. Hyundai’s 1.6-liter Gamma turbocharged engine features a twin-scroll turbocharger that when combined with the GDI system, results in instantaneous power delivery.