At the 2006 British International Motor Show, we at Mazda are unveiling a new version of our modern motoring icon. It’s called the Mazda MX-5 Roadster Coupe, and it opens up a new dimension of fun and versatility for people who love open-top sports cars. The Mazda MX-5 Roadster Coupe is a brand-new counterpart to the third-generation MX-5, which we launched in 2005. It has the same responsive performance and emotive styling as the soft-top model....
FAW (First Automobile Works) unveiled its new Benteng mid sized sedan at the Hangzhou Auto Show. The independently developed Benteng is the first member of a new generation of Hongqi models. Based on the Mazda6, the Benteng is manufactured in China by the FAW-Mazda joint venture. Benteng is equipped with a four-cylinder, 16-valve engine producing 163 Hp (120 kW) and a maximum torque of 204 Nm (20,8 kgm) coupled with five-speed manual gearbox. The Chinese...
Since its launch in 2003, Mazda3 has become Mazda’s best-selling vehicle and the company has even had to increase production to meet global demand. To further enhance its global popularity, Mazda has refreshed its compact star’s line-up in a 2006 version with enhanced design and comfort, optimized performance and even higher levels of interior quality feel. New exterior enhancements to both the modern and elegant sedan and the sporty hatchback...
The essence of Mazda’s Zoom-Zoom spirit is providing customers with stylish, insightful, spirited products capable of enriching their lives in exciting ways. At this year’s North American International Auto Show, Mazda is presenting Kabura, a design concept that ventures beyond the compact sports coupe norm to explore several fresh ideas that could appear in future production models. To deliver the true “Soul of a Sportscar” that is the essence...
On any given weekend, there are more Mazdas on the road-race tracks of America than any other brand of vehicle – and the venerable Mazda MX-5 Miata is the vehicle of choice. In fact, the fastest-growing road-racing class in the United States is the Sports Car Club of America’s (SCCA) Spec Miata class, with more than 1,000 identically prepared Miatas tearing up America’s racetracks. Mazda North American Operations (MNAO) today unveiled the next generation...
Jinba Ittai, a Japanese phrase that translates to “the rider and horse as one,” has been the focus of the MX-5 Miata concept since its inception, and is the purest essence of Mazda’s Zoom-Zoom spirit. Oneness is the cornerstone of the Jinba Ittai driving experience and occurs when the boundaries between driver and vehicle melt away and create one single being. Essentially, Jinba Ittai is a celebration of the simple delights of driving a lightweight,...
Mazda Motor Corporation will showcase the world premiere of the all-new Mazda2 (known as the Mazda Demio in Japan) at the 77th annual Geneva International Motor Show to be held from Tuesday, 6 March through Sunday, 18 March 2007. Officially titled the Salon International de l’Auto de Genève, the Geneva Motor show press days are March 6 and 7, and the public days are March 8-18. Mazda will hold its press conference on Tuesday, 6 March at 14:15 CET. The...
The all-new Mazda CX-7 is the first of three Mazda vehicles that are being designed and engineered specifically for the North American market. Mazda’s new five-seat CX-7 is a refreshing departure from the fleet of traditional SUV’s currently plying American roads. Produced on entirely Mazda-derived platform architecture, Mazda CX-7 embodies an astute blend of sports car verve and SUV practicality, resulting in a fun-to-drive SUV with Mazda’s...
Zoom-Zoom evolution is the concept behind the all – new Mazda 6. Along with enhanced environmental and safety performance, the car has a more emphatic Mazda character in its design, dynamic performance, packaging and craftsmanship. Mazda adopted the following key values to embody the development concept: Key Value One – Emotional and Sporty Design An engaging styling and dynamic performance creates a sense of delight and kizuna – a Japanese...
The latest Mazda MX-5 can truly be described as an all-weather, all-year sports car with its enhanced heating and air-conditioning systems. Now, to celebrate its continuing status as ‘Britain’s favourite sports car brand’ this winter, Mazda is introducing a pair of special edition ‘Niseko’ models, named after Japan’s most prestigious skiing resort. As the latest edition of the world’s best selling roadster, the rear-wheel drive Mazda MX-5 Niseko...