ARK Performance Hyundai Veloster Alpine Concept (2012)

ARK Performance has created a Veloster sport coupe concept focused on an extreme sports alpine-enthusiast lifestyle. This concept debuts with Hyundai at the 2012 SEMA show and offers a finely tailored interior using materials, colors and design themes fitting an extreme winter sports lifestyle. The active sports theme carries outside to the exterior with a number of custom accessories appealing to mountain sports enthusiasts.

The Veloster Alpine concept expands on original Veloster functional design strengths, such as the hidden third door and wide-opening rear hatch with a focused interior theme. JPM Coachworks created the interior environment with a blend of Alcantara®, fine Italian leather and WeatherTek® breathable fabric. These materials were chosen specifically for their durability in wet environments, including leather that repels mildew and a WeatherTek material commonly used in snow apparel. Combined, these materials offer eye-catching accents within the overall interior theme, while drawing the snow-like exterior color into the cabin, with bright whites and cool shades of blue. As an added touch, the warmth of the Alcantara® suede material provides a welcoming environment after a frosty day on the slopes.

The 1.6-liter, direct-injected Veloster engine received engine modifications, including an ARK Performance DTS exhaust system, K&N intake System, Nitrous Express Proton Kit, ARK Oil Cooler, and BTRcc custom engine bay parts and tuning. The new engine boasts 232 horsepower and 240 lb.-ft. of torque from only 1.6-liters of displacement.