LOS ANGELES – An elegant tradition of hand-crafted luxury is being redefined for a new generation, as Cadillac today introduces the Platinum Series for the XLR roadster and STS and DTS sedans. The Platinum Series is a limited-edition collection of vehicles including additional elegant design touches, and continues Cadillac’s reinvention of its interior styling and appointments.
Cadillac’s landmark V-series extended the brand’s credentials into the elite-level performance arena. Now the Platinum Series aims to do the same in the luxury direction. The vehicles were inspired by the very popular Escalade ESV Platinum that was offered between the 2004 and 2006 model years and introduced many new luxury features to the luxury SUV marketplace.
“The Platinum Series is a natural addition to the Cadillac brand, extending the luxury appeal of our products,” said Cadillac General Manager Jim Taylor. “Platinum also joins the new 2007 SRX and our V-Series cars as examples of Cadillac’s return to hand-crafted interiors, an important addition to the ongoing renaissance of the brand.”
Cadillac’s limited-edition Platinum models feature ultra-premium details such as a generous use of chrome, authentic wood and luxurious upholstery, as well as Cadillac’s precision hand-crafted interiors, executed by craftsmen who cut, wrap and sew cabin components individually.
The Cadillac DTS Platinum goes to dramatic new lengths with 18-inch wheels, bright chrome grille and chrome inserts on the exterior door handles, as well as a Platinum badge, all of which highlight the Ebony exterior finish.
A unique Light Linen over Cocoa interior is distinguished by olive ash burl wood with decorative inlay; semi-aniline-dyed Tuscany leather upholstery and hand-cut-and-sewn leather on the instrument panel, console and door trim.
A handcrafted, leather-wrapped heated steering wheel with authentic olive ash burl wood and chrome appointments; suede headliner and visors; and an illuminated Platinum badge on the door sill plate complete the package.
The Cadillac DTS Platinum will be available in August of 2007.