The most exclusive automobiles of Volkswagen Individual GmbH can be recognized by its own logo starting in the fourth quarter of 2006: the “i” for the product brand “Individual”. It is worked into an emblem which bears resemblance to the VW emblem of the 50ies. The product brand logo reflects what the competence center for striking low volume productions and innovative niche products of the Europe’s largest automobile producer started in 2003 when establishing Volkswagen Individual GmbH – the project of dreams come true. Volkswagen Individual GmbH conceptualizes these dreams in three different business areas “Individual”, “R” and “Product Impulses”:
Business area product brand “Individual”: Through the product brand Individual VW can offer a spectrum of possibilities unmatched by other high volume producers. It stretches from design oriented exclusive optional equipment to totally customized Exclusives. So far the options for individualization are offered for the Golf, Golf Plus, Jetta, Touran, Eos, Sharan, Passat, Passat Variant, Touareg and Phaeton.
Logo for two vehicle categories: Starting at a certain level of upgrading these Individual models will be graced by the new “i“ logo. Located in three different positions on the vehicle: on the outside the chrome-plated emblem will be placed on the sides of the front fenders. In the interior the Wolfsburg upgrading specialists have the sign imprinted into the leather of the front headrests. Additionally, the logo can be found in combination the spelled out “Individual” in the door entry area door entry area. The logo is used for two vehicle categories. First for complete models like the Golf Individual or Touareg Individual and second for vehicles built in series which are upgraded by at least one Individual seat system.
Graphic joins tradition and modern days: From a graphic point of view the new logo of the product brand “Individual” brings three aspects together. Aspect 1 is self explanatory: the stylized letter “i” makes a typographical reference to the company and to its principal task, individualizing. Aspect 2 is clear to everyone the moment they set eyes on the side “face” of the Golf: the logo graces the graphic design of the front part with its headlights and radiator grill in an abstract way. Aspect 3 comes full circle to history: the shape of the emblem pays tribute to the brand history of Volkswagen: already the bow hood of the legendary Beetle was graced by the coat of arms of the city of Wolfsburg (starting 1951), later on being replaced by the round VW symbol.
Business area product brand “R”: Under the label of the product brand “R” extremely sporty Volkswagen are developed. The current Golf R32 is the first one of the R-models and in its high performance takes center stage.
Business area “Product Impulses”: In the business areas “Product Impulses” Volkswagen Individual sets a course and develops special series like the Polo GTI Cup Edition, the Cross Polo or the Touareg W12 Executive.
Special-Purpose Vehicles: Last but not least, Volkswagen Individual GmbH also develops special-purpose vehicles for the police and other official usages such as the natural-gas powered Touran EcoFuel.